Rob Williams
Moving from idea to production

Keep the idea.
Make it real.

A vehicle has to survive far more than a design review. The work carried a clear exterior direction through engineering, packaging and production.

Rob Williams / Exterior Designer

Exterior design contributions to the 2009 Dodge Ram and 2011 Dodge Durango, with design patents tied to both.

Dodge Ram / Production exterior.

01

Ram / Strength & proportion

The Ram’s character, carried from sketch to production.

Design sketches and production imagery for the 2009 Dodge Ram.
Development / Sketches to production
Front view of the 2009 Dodge Ram on a desert road.
Production / Front graphic + stance
Rear three-quarter view of the 2009 Dodge Ram on a dry lake bed.
Production / Rear proportion + bed relationship

02

Durango / Utility & character

One exterior direction, resolved from every angle.

Side profile of the 2011 Dodge Durango in a modern architectural setting.
Production / Proportion + bodyside
Front three-quarter view of the 2011 Dodge Durango.
Production / Front architecture
Rear three-quarter view of the 2011 Dodge Durango at a modern residence.
Production / Rear identity
Exterior design sketches and production views for the 2011 Dodge Durango.
Development / Sketches to production

03

Advanced exploration

More possibilities explored before a direction was fixed.

Creative exterior design exploration showing crossover and utility vehicle sketches alongside a developed red concept.
Exploration / Utility + crossover proportion
Broad automotive sketch exploration spanning sports cars, performance vehicles and utility concepts.
Exploration / Form without a production brief

Into production

2009Dodge Ram
2011Dodge Durango

I contributed exterior design to both production programs, with exterior design patents tied to each. The finished vehicles reflect the work of the wider design, engineering and production teams.

Exterior design / Rob Williams, working within the Jeep studio and wider design, engineering and production teams.

Dodge / Jeep / The brief

Design for
the real world.

Working as an exterior designer in the Jeep studio, Rob contributed to the 2009 Dodge Ram and 2011 Dodge Durango production programs.

The challenge was to preserve a strong design idea while resolving the demands of engineering, manufacturing, cost and vehicle packaging.

Dodge / Jeep / The story

Ram / Strength & proportion

Sketches established the character and the relationships between the major forms. Those ideas then had to be resolved with the wider design and engineering teams.

Rob’s contribution was exterior design within a collaborative production program.

Dodge / Jeep / The story

Durango / Utility & character

The Durango work connected profile, front and rear into one coherent exterior, refined through production development.

Dodge / Jeep / The story

Advanced exploration

Outside active programs, sketching was a place to push proportion, architecture and brand character without the full weight of cost, manufacturing or packaging. These drawings were not proposals to build every object. They were a way to keep the creative vocabulary moving.